Strategic alliance between Canon USA and Technicolor

There is an interesting tie-up between Canon's US arm and Tecnicolor. Described as a strategic alliance, this collaboration would result in creation of a creative suite of tools for cinematographers and is likely to result in increased usability of the DSLR footage captured through Canon DSLRs. More information about this is scheduled to be released during the NAB show scheduled to be held from 11th April.
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Technicolor and Canon USA Form a Strategic Alliance To Leverage Technicolor Color Science For Canon EOS DSLR Cameras
5 April 2011
Paris, France & Hollywood, California – April 5, 2011 – Technicolor (Euronext Paris: TCH) today announced it has formed a strategic alliance with Canon USA, Inc. to leverage Technicolor’s color-science in the development of a suite of creative tools for cinematographers to facilitate greater usability and integration of Canon EOS DSLR cameras into the motion picture and television production pipeline

The new suite of creative tools will be inaugurated with Technicolor’s CineStyle, that coupled with Technicolor’s Digital Printer Lights™, will provide a more seamless pipeline, from principal photography into editorial, for projects filmed using Canon EOS DSLR cameras. Technical tests have been conducted with various camera-lens configurations under the supervision of Technicolor color-scientists with a number of renowned cinematographers.

“Technicolor, once again, is taking an innovative leadership position by their very forward-looking development of tools and workflows to support the deployment of Canon’s EOS DSLR’s into motion picture production,” stated cinematographer, and past ASC president, Daryn Okada.

“Having shot a theatrical feature using Canon’s EOS DSLR’s (1-D Mark IV, 5D Mark II and the 7D),” stated Tom Stern, AFC, ASC, “I am very supportive of Technicolor and Canon working together to develop the ‘CineStyle’ profile. This can only help to serve greater utility of the EOS DSLR’s in production cinematography. I applaud this effort.”

The cooperation between Technicolor and Canon USA, Inc. took place over the last year and was prompted by key professional cinematographers eager to incorporate Canon EOS DSLR cameras into their creative palettes.

Technicolor CineStyle provides cinematographers with a look that allows for the greatest image latitude as production photography moves into editorial and ultimately digital intermediate color-grading and delivery. The new CineStyle will be unveiled at the National Association of Broadcasters (NAB) Show 2011 in Las Vegas, Nevada April 11-14 as part of the display in the Canon booth (Central Hall #C4325).

“Technicolor has closely followed the adoption of Canon EOS DSLR cameras into the ranks of professional productions,” stated Technicolor’s chief marketing officer, Ahmad Ouri. “We remain committed to cinematographers as they adopt new tools and techniques, and, based on the requests we’ve received from many of our creative clients, we have worked with Canon to provide a stable path, originating with these cameras and flowing effortlessly into our post pipeline.”

“We are astounded at how well Canon EOS DSLR products have been received by the broadcast and film community, and very pleased with the beautiful and creative results that have been produced using our equipment,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon USA, Inc. “We are excited about Technicolor’s development of their new CineStyle for Canon EOS DSLR cameras, giving post-production professionals image files with much greater latitude and versatility when color grading EOS footage.”

Technicolor remains an industry leader in guiding new means of digital cinematography into the post-production pipeline. Technicolor will also demonstrate at NAB its newest iteration of its industry-leading on-set system, DP Lights as part of the CineStyle demonstrations.

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About Technicolor
Technicolor is home to industry-leading creative and technology professionals committed to the creation, management and delivery of entertainment content to consumers around the world. Propelled by a culture of innovation and underpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensive intellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and other media clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. In support of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliers of digital content delivery services and home access devices, including set-top boxes and gateways. The company also remains a large physical media service provider, being one of the world’s largest film processors and independent manufacturers and distributors of DVDs and Blu-ray™ discs. Euronext Paris: TCH Technicolor | Technicolor - Creation, Management and Delivery of content

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number six in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2010 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at Canon U.S.A. : Kyosei: Our Corporate Philosophy. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting Canon U.S.A. : RSS.

†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.

The source article can be found here: Technicolor | About Technicolor | Press Center | 2011 | Technicolor & Canon USA Form Strategic Alliance To Leverage Technicolor Color Science for Canon EOS DSLR Cameras