This is likely to be of interest to our members. Pentax has launched an entry level DSLR with movie recording. The camera is also available in red colour. The press release is reproduced below.
HOYA CORPORATION PENHOYA CORPORATIONPENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX K-x, a new lens-interchangeable digital SLR camera. This new model combines solid photographic performance with a wide array of advanced features, including Live View function and high-quality movie recording, extending high-quality digital SLR photography to all users. Its compact, lightweight body also enhances portability and maneuverability, making it ideal for many different photographic occasions.
The K-x design is based on the PENTAX K-m, an entry-class digital SLR camera launched in October 2008 that early on gained popularity for its compact, lightweight body and simple, user-friendly operations. With the addition of a newly designed CMOS image sensor and an upgraded high-performance imaging engine, the K-x offers outstanding photographic performance at nearly the same level as upper-class models. This includes high-resolution, fine-detailed images delivered by approximately 12.4 effective megapixels, super-high-sensitivity photography and high-speed continuous shooting. The K-x also features an array of advanced functions, including Live View shooting and movie recording. It also provides a pair of handy functions designed to produce highly personalized images with great ease: an upgraded digital filter function to accommodate more sophisticated image processing, and a new cross process mode to produce unexpected, eye-catching finishing touches with unique, intriguing colors. The K-x is not only the perfect camera for first-time digital SLR camera users, but also serves as the ideal backup camera for more experienced photographers.
Along with the K-x, PENTAX will also launch the smc PENTAX-DA L 55-300mmF4-5.8ED super-telephoto zoom lens as part of the K-x Twin Lens Kit package. This zoom lens was designed to be lightweight without compromising the exceptional optical performance common to all PENTAX lenses, making super-telephoto photography easier and smoother for K-x users.
For details please check: