Apple launches long awaited Online store in India
In a news that will bring cheer to millions of customers and professionals in India who use apple products, Tim Cook tweeted that Apple will launch its online store in India on 23rd of September 2020. Till date Apple had been selling through third party resellers and franchises and models with required configurations were hard to get by.
If you wanted to go for the top or a high end variant, it meant long waiting time and also often the customer was also given back the part. So if you want to upgrade your ram or storage, then you have to buy an extra ram or storage and the previous one which is fitted in the model goes waste. I have such RAMs lying home increasing the ewaste problem. It was a very expensive proposition to again buy additional RAM or hard disk space etc.
Now one can configure the model as per need. This will also help apple in predictability. Also, in these times of lockdowns and corona when increasingly people are more dependent on computer hardware, suitability of your workstation or laptop for you multiple needs is very important. Apple promises contactless delivery keeping with the covid-19 protocols which has become necessary standard.
For filmmakers like us, and for other media professionals getting the latest configuration of Mac/iMac or Macbook pro is very important tool. There has been several times when I had visited the stores and returned due to lack of suitable MacPro or iMac. Thankfully, that will be a thing of past.
However, I am not sure if the cost will be lower or as high as before. Many people travel abroad and buy a mac/macbook pro etc and get it with them to India as it is significantly cheaper. One can buy apple protection plan later in India. Though global travel has come down, I hope Apple launching the online store will reduce the high costs as well. Apple is promising financing plans as well. I am sure there will be many takers for that. Overall Apple Store Online is a big move and will solve many of our problems.
PRESS RELEASESeptember 17, 2020
Apple brings online store to India September 23
Mumbai, India — Apple will launch the Apple Store online in India on September 23, offering Apple’s full range of products and support directly to customers across the country for the first time. The new online store will provide customers with the same premium experience found in Apple store locations around the world, delivered by online team members who are ready to offer their expertise.
“We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”
The Apple Store online is the most convenient destination to shop for Apple products, with online Apple Specialists available to help with anything from custom-configuring any Mac to setting up new devices. Customers can get advice, receive guidance, and learn about new products directly from Apple, both in English and Hindi.
With financing options and an available trade-in program, the Apple Store online offers a range of affordability options. Students can shop for a Mac or iPad with special pricing, and receive discounts on accessories and AppleCare+. In October, customers can expect free online Today at Apple sessions led by local Creative Pros, focused on photography and music. Just in time for the festive season, signature gift wrap and personalized engraving will be available for select products. Engraving of emoji or text in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu will be available for AirPods, and English engraving will be available for iPad and Apple Pencil.
For the health and well-being of Apple’s teams, customers, and communities, all orders from the Apple Store online will ship with contactless delivery. Orders that do not require a signature will be left at the customer’s door, and those that do will need only a verbal confirmation from a safe distance instead of a written signature.
Apple has been operating in India for more than 20 years, and the company’s ongoing investment and innovation support almost 900,000 jobs across the country. Apple’s App Design and Development Accelerator in Bengaluru has supported thousands of local developers, and today apps created by developers in India have become even more critical to everyday life as people seek to stay engaged and connected from home. Among them are Wysa, an AI-based app that is making it possible for millions of people to get mental wellness support in an affordable and accessible way, and the yoga app YogiFi, which uses computer vision for real-time posture correction and machine learning to curate personalized yoga plans, helping users stay healthy and active from the comfort of their homes.
As COVID-19 presents immense challenges and uncertainties for communities across the country, Apple’s teams are supporting local organizations to provide remote learning with study guides and curricula.