Vitec acquires timelapse slider maker Syrp
Vitec Imaging Solutions, a division of Vitec Group has acquired New Zealand based Syrp, a timelapse and motion control equipment maker.
Vitec group is a conglomerate which has most of the photography and filming equipment vendors of repute like Manfrotto, Gitzo, Joby, Lowepro, Lastolite, Litepanels, OConnor, Sachtler, Vinten, Wooden Camera, Petrol, Teradek, Paralinx, SmallHD, Rycote, Anton/BauerVitec etc. Over the years it has acquired all the startup successful brands that made a name in different areas of photography and filmmaking equipment and services. Vitec group is also listed in the London Stock Exchange and its 2017 revenue is £378.1 million. So it comes as no surprise that Vitec group has acquired Syrp.
Syrp has designed and marketed some interesting motorised camera sliders as well as motion control hardware and software which makes smaller independent filmmakers and videographers use the camera for smooth timelapse and hyperlapse shots. Given the vast portfolio of Vitec group, we expect that there would be nice integration of the Syrp motion technology and interesting future products. Already photographers were using the manfrotto heads, grips etc with Syrp. So there is a natural fit with other Vitec brands.
Vitec Imaging Solutions
23 January 2019
Vitec acquires Syrp, leader in sliders and motion technology, expanding innovation capabilities for future product development. Vitec Imaging Solutions, a Division of The Vitec Group plc (“Vitec”), a global provider of products and solutions to the Broadcast and Photography markets, is pleased to announce that on 23 January 2019 it acquired Syrp Limited (“Syrp”), a New Zealand based slider and motion control company.
Syrp designs and develops motorised camera sliders as well as motion control hardware and software that enables independent content creators to remotely control their camera equipment, allowing for the capture and smooth tracking of shots for video, time-lapse and hyper-lapse imagery.
The acquisition of Syrp adds electronics and software features that control cameras to Vitec’s current product portfolio. Syrp will be integrated into Vitec’s Imaging Solutions Division, which will commercialise the brand’s innovative product offering to content creators worldwide. This will facilitate easy access to Syrp sliders and motion controls, as the perfect complements to Manfrotto and Gitzo’s tripods and heads.
Founded in 2012 by two skilled videographers, Syrp has been dedicated to empowering independent filmmakers and photographers to explore new creative possibilities in dynamic photography and filmmaking. This commitment is perfectly aligned with Vitec’s purpose to provide innovative solutions for capturing and sharing exceptional content.
Syrp’s brand and products will benefit from Vitec Imaging Solutions global distribution network, with its highly efficient customer service, logistics, and integrated shipping capabilities. The brand will also receive the added support of Vitec’s integrated marketing campaigns and social media presence.
With the acquisition of Syrp, Vitec will expand its ability to provide customers with innovative solutions for the creation of exceptional time-lapses and hyper-lapses thus matching the growing demand for engaging digital and social media dynamic content.
Going forward, Syrp’s New Zealand facility will become Vitec’s R&D center of excellence for mechatronic and motion control products.
Marco Pezzana, Divisional CEO of Vitec Imaging Solutions, commented: “We are continuously improving our commitment to offer our customers solutions for creating and delivering great content by helping them to unleash their creativity. Syrp designs exceptional products that allow independent content creators and photographers to capture extraordinary images and for this reason, it represents a perfect complement to our extensive brand line up. We are proud to welcome a talented pool of R&D engineers and passionate content creator specialists to our Imaging Solutions Division”.
Vitec’s retail partners can count on the widest and most innovative assortment of premium imaging equipment available on the market, under a number of exciting leading brands through its comprehensive portoflio that now includes Syrp in addition to Manfrotto, Gitzo, Lowepro, JOBY, Lastolite, Colorama and Avenger.
Vitec Imaging Solutions provides cutting edge imaging accessories designed to meet the fast changing needs of demanding professional and hobbyist photographers, video makers, independent content creators, bloggers and social sharers. Enquiries: Vitec Imaging Solutions Fabrizio Grimoldi firstname.lastname@example.org